
A 12-week coaching program for service-based business owners who are busy, stuck, and ready to build a business that runs and grows with structure
So you keep going. Patching things together. Hoping the next move is the right one. It’s exhausting. And it’s not scalable.

This isn’t a motivation problem.
And it’s not that you need to “work harder.”
You don’t have a clear structure for:
Without that, everything feels reactive.
That’s why you’re stuck.
This is structured, strategic support to help you think, decide, and execute like a business owner.
We break down your business and identify what is not working. You’ll stop guessing and finally understand:
Outcome: Clear direction and one focused priority
We focus on ONE area that will actually move your business forward
Depending on your business, that may be:
Outcome: Real progress where it counts
We strengthen what’s working and create a plan to keep growing
You’ll leave with:
Outcome: A business that feels more stable, structured, and scalable
Doubled revenue in under 9 months
Scaled team from 3 to 10+ people
Doubled client acquisition
Quit their job, now makes more running their own business
This is where structure replaces chaos.

But you will:
"Working with Shayna has been incredibly helpful. She's given me confidence and clarity in how I lead and make decisions. There's more structure, more intention, and a clearer path forward."
"Everything felt scattered. She helped me take all of those ideas and turn them into a clear, cohesive vision. Instead of second-guessing every step, I felt more confident in my direction."
"She supported me in planning ahead, identifying clear strategies, and prioritizing what truly matters so I could move forward with more focus and impact."
"Before her guidance, I had no clue how to make operations smooth. The biggest milestone: If operations run smoothly, the clinical excellence follows."
You need:
That’s what Grow & Scale is built for.
Grow & Scale works for early-stage founders who want clarity on what to build first. It also works for established owners who feel stuck. I tailor the program to where you actually are.
Grow & Scale is a structured 12-week program with a diagnostic focus. You get clarity on your business plus deep work on one key area. Ongoing coaching is more flexible and open-ended—perfect if you want a long-term partner. Grow & Scale works best if you need clarity fast.
This works for solopreneurs. Everything is designed for you to implement without hiring (unless you want to).
One call per week (60 min). Between calls, you implement at your own pace.
Yes. This works for any service-based business (health practitioners, coaches, consultants, creative services, etc.).
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shaynaosterer.com
Ottawa, Ontario, Canada
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Virtual Canada-wide. In person Ottawa & Toronto.