Work With Me to Build a Business That Actually Scales

This is not traditional coaching.

This is a hybrid of coaching and business advisory for owners who want to grow properly and are ready for strategic support.

Let's Work Together

What You Can Expect

This is not passive.

You will be challenged.

You will make decisions.

You will implement.

And you will build a business that supports your next level.

Coaching Services

Who This is For

You're a strong fit if you:

Are actively running a service-based business or ready to start one
Are generating consistent revenue or close to it
Want to grow but feel stuck in execution or direction
Are open to feedback and ready to implement
Are prepared to invest in support to move faster

This is not surface-level coaching.
This is hands-on, strategic support focused on growth, operations, and decision-making.

What We Actually Do

Strategic Direction

Client Acquisition That Works

You get clear on where the business is going and how to get there.

No more guessing. No more scattered efforts.

Client Acquisition That Works

We refine your positioning, messaging, and approach so you attract the right clients consistently.

Structure and Systems

Client Acquisition That Works

Pricing and Profitability

We build the operational side of your business so it can grow without everything depending on you.

Pricing and Profitability

Leadership and Decision-Making

Pricing and Profitability

You align your pricing with your value and build a model that supports real income.

Leadership and Decision-Making

You stop second-guessing and start leading your business with clarity.

Client Experience

Leadership and Decision-Making

We focus on customized customer experience solutions to help you improve customer satisfaction, loyalty, and retention.

What Clients Achieve When Their Business Is Built to Scale

Consistent, Predictable Growth

A clear strategy that drives steady demand and attracts the right clients without relying on luck or referrals.

Structure That Supports Scale

Systems, processes, and operations that allow the business to grow without everything falling back on you.

Stronger Pricing and Profitability

Confidence in your value, aligned pricing, and a business model that supports real income, not just revenue.

Clarity and Control as a Business Owner

You know what to focus on, how to make decisions, and how to lead your business with intention.

Ways to Work With Me

Monthly Coaching Support

Project-Based Advisory & Implementation

Strategic Growth Advisory

Strategic perspective, clarity and accountability.

For business owners who can implement independently but want a trusted advisor to help them think through priorities, decisions and challenges.

We may focus on growth, revenue, marketing, operations, team issues or major business decisions.

Best for: Owners who want a consistent strategic sounding board without weekly support.

Start Here

Strategic Growth Advisory

Project-Based Advisory & Implementation

Strategic Growth Advisory

Ongoing strategy, structure and accountability.

This is my core coaching and advisory offer for owners who want consistent support identifying what is holding the business back, deciding what to prioritize and building a stronger foundation for growth.

We may work on:

Growth strategy
Revenue and profitability
Pricing and offers
Marketing perfo

Ongoing strategy, structure and accountability.

We may work on:

Growth strategy
Revenue and profitability
Pricing and offers
Marketing performance
Operations and systems
KPIs
Hiring and leadership
Client experience
Strategic priorities

Best for: Owners who want regular strategic guidance and accountability while implementing most changes themselves.

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Start here

Fractional COO & Strategic Partner

Project-Based Advisory & Implementation

Strategy plus hands-on implementation.

For business owners who need more than advice.

I work alongside you to help build and improve the systems, processes and structure your business needs.

This may include:

Workflows and SOPs
Client onboarding and follow-up
KPI dashboards
Scheduling and capacity systems
Team structure and onboarding
Marketing a

Strategy plus hands-on implementation.

For business owners who need more than advice.

I work alongside you to help build and improve the systems, processes and structure your business needs.

This may include:

Workflows and SOPs
Client onboarding and follow-up
KPI dashboards
Scheduling and capacity systems
Team structure and onboarding
Marketing and vendor coordination
Client journey improvements
Expansion, launches or transitions

Best for: Owners who want an experienced strategic partner helping move priorities from idea to execution.

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Start here

Project-Based Advisory & Implementation

Focused support for a specific challenge or opportunity.

For projects that need strategic thinking, structure and implementation without an ongoing coaching engagement.

Projects may include:

Growth strategy
Business assessments
Acquisitions or transitions
Operational systems and SOPs
KPI dashboards
Marketing and client acquisition strategy
Websi

Focused support for a specific challenge or opportunity.

For projects that need strategic thinking, structure and implementation without an ongoing coaching engagement.

Projects may include:

Growth strategy
Business assessments
Acquisitions or transitions
Operational systems and SOPs
KPI dashboards
Marketing and client acquisition strategy
Website and conversion strategy
Hiring and team structure
Clinic or office expansion
Rebrands and launches

Best for: Owners who need targeted support around a clearly defined business priority.

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Start Here

Need a one-time strategy session?

Limited 60-minute advisory sessions are available for specific decisions or challenges. Contact me to enquire.

Contact Shayna

On-Demand Services

Looking for support beyond your coaching sessions? Shayna offers a range of services to help you tackle key projects and elevate your business.

Services May Include:

Growth strategy sessions
Strategic planning
Website refresh & brand alignment
Creating promotional items (brochures, roll up banners, etc.)
Team training & leadership workshops
Space planning & layout optimization
Many More!

Not sure which option is right for you?

Let’s start with a conversation and find the best fit based on where you’re at and where you want to go.

Book a Discovery Call

Let's Work Together

Why Work With Me

I bring a mix of real-world experience and academic expertise

My MBA gives me the analytical and strategic tools to solve complex business challenges, while my own journey as a founder and leader gives me the empathy and practicality to guide you.

When you work with me, you’re gaining a trusted partner who is committed to your success. I bring the best of both worlds: the supportive guidance of a coach and the practical strategies of an advisor and mentor.

I share proven insights, fresh ideas, and actionable steps you can use to grow with confidence. You’ll leave every session with tools, strategies, and a clear path forward to make your business and leadership stronger. Learn more here.

Frequently Asked Questions

Please reach out at shayna@shaynaosterer.com if you cannot find an answer to your question.

Is this right for me?

If you are already generating revenue and ready to grow with more structure, yes.

If you are still figuring out your business idea, Shayna may still be able to support you.

What industries do you work with?

Service-based businesses across health, wellness, creative, and professional industries.

Can I claim your services?

Yes, you can as a business expense. Make sure to speak with your accountant to learn more.

How do I get started?

Complete this form and we will determine if this is the right fit and what the next step looks like.

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shaynaosterer.com

Ottawa, Ontario, Canada

Virtual Canada-wide. In person Ottawa & Toronto.

Work With Me to Build a Business That Actually Scales

What You Can Expect

Who This is For

What We Actually Do

Strategic Direction

Client Acquisition That Works

Client Acquisition That Works

Client Acquisition That Works

Client Acquisition That Works

Client Acquisition That Works

Structure and Systems

Client Acquisition That Works

Pricing and Profitability

Pricing and Profitability

Leadership and Decision-Making

Pricing and Profitability

Leadership and Decision-Making

Leadership and Decision-Making

Leadership and Decision-Making

Client Experience

Leadership and Decision-Making

Leadership and Decision-Making

What Clients Achieve When Their Business Is Built to Scale

Consistent, Predictable Growth

Structure That Supports Scale

Stronger Pricing and Profitability

Clarity and Control as a Business Owner

Ways to Work With Me

Monthly Coaching Support

Project-Based Advisory & Implementation

Strategic Growth Advisory

Strategic Growth Advisory

Project-Based Advisory & Implementation

Strategic Growth Advisory

Fractional COO & Strategic Partner

Project-Based Advisory & Implementation

Project-Based Advisory & Implementation

Project-Based Advisory & Implementation

Project-Based Advisory & Implementation

Project-Based Advisory & Implementation

Need a one-time strategy session?

On-Demand Services

Looking for support beyond your coaching sessions? Shayna offers a range of services to help you tackle key projects and elevate your business.

Not sure which option is right for you?

Let's Work Together

I work with a limited number of clients at a time and review every application personally.

Why Work With Me

I bring a mix of real-world experience and academic expertise

Frequently Asked Questions

Subscribe

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