Business Coaching Tailored to You
Real strategy. Real results. Real partnership.
Business Coach for Entrepreneurs, Founders & CEOs
Whether you need clarity on one project, ongoing accountability, a structured 12-week program, or hourly support, I meet you where you are.
I understand the highs and lows at every stage and
I’m here to partner with you to help you navigate challenges with confidence.
Potential Outcomes of Business Coaching
Increased Business Growth
Increased Business Growth
Increased Business Growth
Identify new growth opportunities and strategies to increase revenue and expand the business.
Enhanced Decision-Making
Increased Business Growth
Increased Business Growth
Learn to make more informed, data-driven decisions, reducing risks and increasing the chances of success.
Boosted Productivity
Increased Business Growth
Marketing and Sales Growth
Introduce new tools and processes that streamline operations, enhance team efficiency, and boost overall productivity.
Marketing and Sales Growth
Marketing and Sales Growth
Marketing and Sales Growth
Refine marketing strategies and sales techniques, leading to increased customer acquisition and retention.
Personal Development
Marketing and Sales Growth
Customer Satisfaction
Experience personal growth, improving your mindset, resilience, and problem-solving skills.
Customer Satisfaction
Marketing and Sales Growth
Customer Satisfaction
Improved business operations and services can lead to higher customer satisfaction and loyalty.
Choose the Level of Support Your Business Needs
We’ll tailor the right package to fit your goals, challenges, budget and pace.
Ways to Work With Me
Monthly Coaching Support
Project-Based Advisory & Implementation
Strategic Growth Advisory
Strategic perspective, clarity and accountability.
For business owners who can implement independently but want a trusted advisor to help them think through priorities, decisions and challenges.
We may focus on growth, revenue, marketing, operations, team issues or major business decisions.
Best for: Owners who want a consistent strategic sounding board without weekly support.
Strategic Growth Advisory
Project-Based Advisory & Implementation
Strategic Growth Advisory
Ongoing strategy, structure and accountability.
This is my core coaching and advisory offer for owners who want consistent support identifying what is holding the business back, deciding what to prioritize and building a stronger foundation for growth.
We may work on:
- Growth strategy
- Revenue and profitability
- Pricing and offers
- Marketing perfo
Ongoing strategy, structure and accountability.
This is my core coaching and advisory offer for owners who want consistent support identifying what is holding the business back, deciding what to prioritize and building a stronger foundation for growth.
We may work on:
- Growth strategy
- Revenue and profitability
- Pricing and offers
- Marketing performance
- Operations and systems
- KPIs
- Hiring and leadership
- Client experience
- Strategic priorities
Best for: Owners who want regular strategic guidance and accountability while implementing most changes themselves.
Fractional COO & Strategic Partner
Project-Based Advisory & Implementation
Project-Based Advisory & Implementation
Strategy plus hands-on implementation.
For business owners who need more than advice.
I work alongside you to help build and improve the systems, processes and structure your business needs.
This may include:
- Workflows and SOPs
- Client onboarding and follow-up
- KPI dashboards
- Scheduling and capacity systems
- Team structure and onboarding
- Marketing a
Strategy plus hands-on implementation.
For business owners who need more than advice.
I work alongside you to help build and improve the systems, processes and structure your business needs.
This may include:
- Workflows and SOPs
- Client onboarding and follow-up
- KPI dashboards
- Scheduling and capacity systems
- Team structure and onboarding
- Marketing and vendor coordination
- Client journey improvements
- Expansion, launches or transitions
Best for: Owners who want an experienced strategic partner helping move priorities from idea to execution.
Project-Based Advisory & Implementation
Project-Based Advisory & Implementation
Project-Based Advisory & Implementation
Focused support for a specific challenge or opportunity.
For projects that need strategic thinking, structure and implementation without an ongoing coaching engagement.
Projects may include:
- Growth strategy
- Business assessments
- Acquisitions or transitions
- Operational systems and SOPs
- KPI dashboards
- Marketing and client acquisition strategy
- Websi
Focused support for a specific challenge or opportunity.
For projects that need strategic thinking, structure and implementation without an ongoing coaching engagement.
Projects may include:
- Growth strategy
- Business assessments
- Acquisitions or transitions
- Operational systems and SOPs
- KPI dashboards
- Marketing and client acquisition strategy
- Website and conversion strategy
- Hiring and team structure
- Clinic or office expansion
- Rebrands and launches
Best for: Owners who need targeted support around a clearly defined business priority.
Need a one-time strategy session?
Limited 60-minute advisory sessions are available for specific decisions or challenges. Contact me to enquire.
Not sure which option is right for you?
Let’s start with a conversation and find the best fit based on where you’re at and where you want to go.
On-Demand Services
Looking for support beyond your coaching sessions? Shayna offers a range of services to help you tackle key projects and elevate your business.
Services May Include:
- Growth strategy sessions
- Strategic planning
- Website refresh & brand alignment
- Creating promotional items (brochures, roll up banners, etc.)
- Team training & leadership workshops
- Space planning & layout optimization
- Many More!
Get Started in 3 Steps
1. Book a Discovery Call
3. Start 1:1 Coaching & Advisory Sessions
2.Receive a Custom Proposal
A focused call to see if we’re the right fit and where your business needs support. Book below or complete this form
2.Receive a Custom Proposal
3. Start 1:1 Coaching & Advisory Sessions
2.Receive a Custom Proposal
A tailored plan based on your goals, challenges, and growth stage.
3. Start 1:1 Coaching & Advisory Sessions
3. Start 1:1 Coaching & Advisory Sessions
3. Start 1:1 Coaching & Advisory Sessions
Virtual sessions scheduled at your convenience, with ongoing guidance and accountability.
Business Coach in Ottawa Canada
Business is my love language and I'm a creative at heart. I use both to help you turn challenges into opportunities and ideas into results you’re proud of.
Why Work With Me
Real-World and Academic Expertise
Hands-On Business Growth Experience
Hands-On Business Growth Experience
I’m an MBA-trained, award-winning business coach with a proven track record of helping entrepreneurs and leaders grow, scale, and lead with confidence. I’ve helped build an 8-figure business, doubled revenues, and led national expansions, giving me firsthand insight into the challenges and opportunities you face at every stage.
Hands-On Business Growth Experience
Hands-On Business Growth Experience
Hands-On Business Growth Experience
From scrappy startup founder marketing on a shoestring budget to guiding established leaders through scaling and operational transformation, I know what it takes to create results. I combine strategic thinking with practical, hands-on execution to help you get measurable outcomes, faster.
Does This Feel Similar?
My clients are typically navigating:
- Not knowing what to prioritize next
- Inconsistent revenue or unpredictable growth
- Hiring without clear roles or structure
- Poor visibility on numbers and performance
- Marketing that feels scattered or ineffective
- Being too involved in day-to-day delivery
- Decision fatigue from carrying everything alone
You’re not lacking effort.
You’re lacking clarity, structure, and strategic direction.
What Does a Business Coach & Advisor Really Do?
Let's Break it Down
As a business coach and advisor, I help you grow your business with more clarity, confidence, and direction. That means supporting you through both the big-picture strategy and the day-to-day decisions, so you’re never left wondering what to do next.
We’ll work together to:
- Set clear goals and create a realistic, focused plan to reach them
- Troubleshoot challenges in areas like marketing, sales, team management, and operations
- Strengthen your leadership skills and decision-making
- Identify blind spots and opportunities you might not see on your own
- Keep you accountable and moving forward, even when things get tough
With over a decade of experience working alongside founders and CEOs, I bring a mix of strategy, structure, and honest conversation to help you take the guesswork out of growth.
You don’t have to figure it all out alone. I’m here to be your sounding board, your guide, and your biggest supporter.
Let's Work Together
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shaynaosterer.com
Ottawa, Ontario, Canada
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Virtual Canada-wide. In person Ottawa & Toronto.