I work with businesses that are already in motion but are ready to grow properly, not just busier.
This includes:
My clients share one thing in common: they’re ready to grow, ready to learn, and ready to make a meaningful difference.

You’re not lacking effort.
You’re lacking clarity, structure, and strategic direction.
If you want real growth, you have to operate like a business owner, not just a practitioner.
"Working with Shayna has been incredibly helpful. She’s given me confidence and clarity in how I lead and make decisions. I feel more informed, more grounded, and more confident in how I approach running my business.
Her guidance has played a significant role in helping my business grow, not just in numbers, but in how things run behind the scenes. There’s more structure, more intention, and a clearer path forward.
Shayna’s support has helped me grow both professionally and personally. Her depth of insight and experience has allowed me to develop the knowledge and skills needed to run my company in a more effective, efficient, and impactful way.
I really appreciate the way she supports without pressure, while still keeping me accountable. Shayna is organized, efficient, and consistently goes above and beyond to ensure I feel supported and prepared."
"Working with Shayna came at such a pivotal time in my business. I was just getting started, and while I had the passion and the experience, everything still felt a bit scattered in my mind. She helped me take all of those ideas and turn them into a clear, cohesive vision.
One of the biggest shifts for me was clarity. Instead of second guessing every step, I started to feel more confident in my direction and decision making as a business owner. She helped me build a strong foundation from the very beginning, from guiding me through my website to helping me shape how I present my services in a way that truly reflects who I am and what I offer.
Her support with social media strategy and content was also a game changer. I went from feeling unsure about what to post and how to show up, to having a plan and purpose behind my content. That alone has made a huge difference in how I connect with families and grow my audience.
In terms of growth, I can confidently say I would be significantly further behind without her. Because of the groundwork we built together early on, I was able to move forward faster, attract aligned clients, and step into my role as a business owner with more confidence and direction.
Beyond the strategy, Shayna has also been an incredible person to have in my corner. She is so well connected and has opened doors through her network that I would not have had access to otherwise. She is also one of my biggest cheerleaders and supporters, always encouraging me and genuinely wanting to see me succeed.
Working with Shayna didn’t just help me start my business, it helped me build it intentionally."
"Working with Shayna gave me the benefit of having a trusted third-party perspective outside of my business, helping me gain clarity around my brand and my key offers.
Through our work together, I was able to step back and see my business more strategically. She supported me in planning ahead, identifying clear strategies, and prioritizing what truly matters so I could move forward with more focus and impact.
The process helped me feel more aligned in my messaging and more intentional about the direction I’m taking in my business."
"Shayna contributed to my leadership skills a lot. Clarity and decision-making are the most important areas that I feel most confident after her consultations.
Shayna helped me to understand my role as a business owner tremendously. Before Shayna’s guidance I had no clue to how to make day to day operations go smoothly and structure my team in a way that is sustainable and ready to overcome challenges
Shayna helped me to understand ways to promote my business. With Shayna’s guidance, we have streamlined our intake and other policies that helped us to gain more clients and maintain them. We also started a discussion around some marketing strategies that helped us to understand how different marketing lanes work.
The biggest milestone for me is being able to see how things work in a service-based business. I learnt that if the operations run smoothly in your business, the clinical excellence follows which I value the most. "
A focused call to see if we’re the right fit and where your business needs support. Book below or complete this form
A tailored plan based on your goals, challenges, and growth stage.
Virtual sessions scheduled at your convenience, with ongoing guidance and accountability.
Ongoing support to build, refine, and scale your business with structure and accountability.
Higher-level guidance focused on growth decisions, scaling, and long-term direction.
Focused sessions to solve specific challenges and create a clear path forward.
Business coaching is more than just strategy, it’s a partnership built on understanding, accountability, and growth. Whether you're navigating a big transition, feeling stuck, or ready to reach new levels, coaching provides the clarity and structure to help you move forward with confidence.
With Shayna’s personalized approach, receive compassionate guidance, practical tools, and insights tailored to your unique business. Together, you’ll:
If you're a small business owner or entrepreneur looking for real support, this coaching offers a path to sustainable success and renewed energy in your business journey.
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shaynaosterer.com
Ottawa, Ontario, Canada
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Virtual Canada-wide. In person Ottawa & Toronto.