Stop Guessing. Start Fixing.
The Only Framework You Need to Fix Your #1 Business Problem
You've built a successful business. But something is broken. You don't know how to fix it. And you're tired of guessing.
In 12 weeks, you'll diagnose the real problem, fix it, and walk away with a decision-making framework you'll use for the rest of your business journey.
Let's connect. No pitch. No obligations. Just an honest conversation about your business.
Do You Have This Feeling That Something Is Off?
You've built something real. You have clients and revenue. But something feels off.
You're Uncertain
You're not sure where your business really stands. What's working? What's not? You don't have clear visibility.
You're Unfocused
You see problems everywhere and feel like you should be fixing everything. But you can't do it all, so nothing gets fixed.
You're Stretched Thin
You're juggling operations, client work, and trying to grow. You're the bottleneck. And you're exhausted.
You Need a Sounding Board
You need clarity, not advice. You need someone who asks the right questions. Someone who believes in your potential. Someone who has built something real.
The Truth
This isn't a mindset problem. It's not a lack of talent or hard work. You're missing clarity. You're missing strategy. You're missing a system to diagnose what's actually broken and fix it permanently
Real Results from Real Clients
2X REVENUE
+7 TEAM SIZE
+7 TEAM SIZE
Doubled revenue in under 9 months
+7 TEAM SIZE
+7 TEAM SIZE
+7 TEAM SIZE
Scaled team from 3 to 10+ people
2X CLIENTS
2X CLIENTS
2X CLIENTS
Doubled client acquisition
LEFT JOB
2X CLIENTS
2X CLIENTS
Quit their job, now makes more running their own business
The DECIDE Framework
12 Weeks to Clarity, Structure & Growth
A 6-step system to diagnose your business, fix the real problem, and learn a decision-making framework you'll use forever.
1. DIAGNOSE
1. DIAGNOSE
1. DIAGNOSE
Weeks 1–4
Get the full picture of your business.
You share the real story of your business. We look at your numbers, your patterns, your gaps.
Outcome: A clear diagnosis of what's actually happening.
2. EVALUATE
1. DIAGNOSE
1. DIAGNOSE
Weeks 2–4
Rate each part of your business honestly.
You rate 7 key areas (offers, pricing, marketing, operations, client experience, revenue, decision-making).
Outcome: Clear picture of your weak spots.
3. CLARIFY
1. DIAGNOSE
4. IDENTIFY
Weeks 4–5
Understand WHY the problems exist.
We dig into root causes, not symptoms. Why are your prices too low? Why don't you have systems?
Outcome: You understand the story behind the numbers.
4. IDENTIFY
4. IDENTIFY
4. IDENTIFY
Week 5
We agree on your #1 priority based on data.
Based on your diagnosis and evaluation, we identify the issue that, if solved, unlocks everything else.
Outcome: Clear, data-driven transformation focus.
5. DECIDE
4. IDENTIFY
6. EXECUTE
Weeks 5–11
Create a specific plan to fix it.
We build your transformation strategy together. You implement between calls. I hold you accountable.
Outcome: The problem is actually solved.
6. EXECUTE
4. IDENTIFY
6. EXECUTE
Week 12
Make it permanent.
You document what you've learned. You create systems so this change sticks.
Outcome: A 90-day roadmap for what comes next.
The Program At a Glance
12 WEEKS
12 WEEKLY CALLS
12 WEEKLY CALLS
From diagnosis to permanent implementation. Real transformation happens over time, not overnight.
12 WEEKLY CALLS
12 WEEKLY CALLS
12 WEEKLY CALLS
60 minutes each. 1:1 with me. This is your dedicated time to work through your situation.
LIFETIME ACCESS
12 WEEKLY CALLS
LIFETIME ACCESS
To the DECIDE framework. Use it every quarter, every time you're stuck, every time you scale.
What You Get
Diagnosis Summary
A detailed document showing what we discovered about your business during weeks 1-4.
Weekly Accountability Tracking
We track what you're doing, what's working, what's getting in the way. Real progress, real accountability.
Between-Call Support
WhatsApp and email support. Quick questions answered fast. You're not alone between calls.
Confidence
Know your decisions are based on real data, your situation, and your goals, not guesses.
DECIDE Framework Checklist
Your personal copy of the framework. Use it forever whenever you need to diagnose a problem or make a decision.
90-Day Roadmap
What to focus on weeks 13-24. So you know exactly what comes next and how to keep building on this momentum.
What Clients Say
"Working with Shayna has been incredibly helpful. She's given me confidence and clarity in how I lead and make decisions. There's more structure, more intention, and a clearer path forward."
"Everything felt scattered. She helped me take all of those ideas and turn them into a clear, cohesive vision. Instead of second-guessing every step, I felt more confident in my direction."
"She supported me in planning ahead, identifying clear strategies, and prioritizing what truly matters so I could move forward with more focus and impact."
"Before her guidance, I had no clue how to make operations smooth. The biggest milestone: If operations run smoothly, the clinical excellence follows."
The 12-Week Journey
PHASE 1: DIAGNOSIS (Weeks 1-4)
Deep dive into your business. We discuss in weekly calls. By week 4, we have a crystal-clear picture of what's happening
PHASE 2: EVALUATION & CLARITY (Weeks 2-5)
You rate 7 areas of your business. We clarify the root causes of what's broken. By week 5, you've chosen your #1 transformation focus.
PHASE 3: IMPLEMENTATION (Week 5-11)
You do the work. You implement your strategy. I hold you accountable weekly. You report progress, obstacles, and wins. By week 11, your issue is seeing improvements.
PHASE 4: DOCUMENT & PLAN (Week 12)
You document what changed. We build your 90-day roadmap. You walk away with clarity, systems, confidence, and a framework you'll use forever.
Frequently Asked Questions (FAQ)
DECIDE works for early-stage founders who want clarity on what to build first. It also works for established owners who feel stuck. I tailor the program to where you actually are.
DECIDE is a structured 12-week program with a diagnostic focus. You get clarity on your entire business PLUS deep work on one key area. Ongoing coaching is more flexible and open-ended—perfect if you want a long-term partner. DECIDE works best if you need clarity fast.
This works for solopreneurs. Everything is designed for you to implement without hiring (unless you want to).
One call per week (60 min). Between calls, you implement at your own pace.
Yes. This works for any service-based business (health practitioners, coaches, consultants, creative services, etc.).
Typical ROI
$10k-50k+ in revenue gains or efficiency improvements
Payback in ~3-6 months
Every business is different. Investment depends on your stage, goals, and what you're solving for. Let's talk about your situation and explore whether DECIDE is the right fit for you.
Who DECIDE Is For
This program is ideal if you:
- Have a service-based business with clients and revenue
- Know something needs to change but aren't sure what
- Want to understand your business deeply
- Are ready to focus on an area and actually transform it
- Want accountability and honest guidance
- Are willing to implement what we discuss between calls
Stop Guessing. Start Deciding.
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Ottawa, Ontario, Canada
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