Business Coach, Strategic Advisor & Fractional COO for Small Business Owners

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  • Home
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    • Business Coaching
    • Fractional COO
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    • Business Coach Shayna
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    • Tools & Resources
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Book a Discovery Call

Fractional COO Services in Ottawa & Across Canada

Hands-on operational leadership for business owners ready to grow without carrying everything.

You're the visionary, the decision-maker, the problem-solver, the manager and, somehow, still the person everyone turns to when something goes wrong.


Your business has grown, but so have the demands on your time.


The team needs direction. Systems aren't keeping up. Projects are moving too slowly. Opportunities are being missed. And you're spending more time managing the business than actually leading it.


You don't need another list of things to do. 

You need someone who can help get them done.


As your Fractional Chief Operating Officer (COO), I step inside your business to help strengthen operations, lead priorities, support your team and turn ambitious goals into real progress.


As an experienced operational partner, I  work alongside you to build a stronger, more profitable and sustainable business.

Book a Factional COO Discovery Call

What If You Didn't Have to Figure Everything Out Alone?

Imagine having someone in your corner who understands both the bigger picture and the details required to make it happen.

Someone who can look at your business, identify what's slowing it down and take an active role in fixing it.

Someone who can work with your team, coordinate projects, improve systems and help move important decisions forward.

Someone who isn't afraid to roll up their sleeves.

That's where I come in.


I don't just help you plan how to grow your business. I help build the structure that makes growth possible.

What Does a Fractional COO Actually Do?

 A Fractional COO provides experienced, part-time operational leadership without the commitment of hiring a full-time executive.


For established and growing small businesses, that means having a trusted partner who can help oversee key operational functions, solve problems, guide your team and turn strategic priorities into action.


My involvement is tailored to your business.

Depending on your needs, I can help lead specific operational initiatives, work directly with your team, coordinate external partners, introduce systems and reporting, and maintain accountability for agreed priorities.


The difference? I'm involved in the work, not just the conversation.

Where I Can Make the Biggest Difference

Operations & Systems

Team Leadership & Accountability

Team Leadership & Accountability

 Build a business that works without everything running through you.


From inefficient workflows and disconnected software to inconsistent client experiences and unclear processes, I identify what's creating friction and help implement practical improvements.


This may include SOPs, scheduling, onboarding, client management systems, operational workflows and technology improvements.

Team Leadership & Accountability

Team Leadership & Accountability

Team Leadership & Accountability

 Give your people the structure and direction they need to succeed.


A growing team needs more than good intentions.

I help establish roles, responsibilities, communication processes, leadership routines and performance expectations while supporting hiring, onboarding and team development.


The goal is a stronger team that can take ownership and move the business forward.

Growth, Revenue & Performance

Team Leadership & Accountability

Client Experience, Sales & Retention

 Understand what's driving your business and what's holding it back.


I help connect operations to the numbers that matter.

That includes reviewing revenue opportunities, profitability, pricing, business capacity, client acquisition, retention, conversion rates and KPIs.


We use those insights to make informed decisions, prioritize resources and strengthen business performance.

Client Experience, Sales & Retention

Strategic Projects, Expansion & Execution

Client Experience, Sales & Retention

 Stop losing opportunities you've worked hard to create.


Generating inquiries is only one part of growth.

I help strengthen the client journey, from the first inquiry through booking, onboarding, service delivery, follow-up, retention and referrals.


Better systems can improve the client experience while creating more opportunities for repeat business and sustainable revenue.

Strategic Projects, Expansion & Execution

Strategic Projects, Expansion & Execution

Strategic Projects, Expansion & Execution

 Turn the big ideas into projects that actually move forward.


Whether you're expanding, acquiring a business, introducing new services, restructuring operations or implementing new software, I help coordinate the moving pieces.


That means translating strategy into actionable plans, working with the right people and keeping priorities on track.

Real Businesses. Real Challenges. Hands-On Solutions.

I've spent years helping owners and leadership teams navigate the challenges that come with building, running and growing businesses.

Here are examples of what that work looks like.

An Established Acupuncture Clinic Ready for Its Next Stage of Growth

An Established Acupuncture Clinic Ready for Its Next Stage of Growth

An Established Acupuncture Clinic Ready for Its Next Stage of Growth

After nearly two decades in business, an established acupuncture practice had reached a plateau.

The owner was investing in marketing, managing daily operations and delivering patient care, but needed better visibility into what was actually driving results.


My work has included reviewing marketing performance and accountability, examining 

After nearly two decades in business, an established acupuncture practice had reached a plateau.

The owner was investing in marketing, managing daily operations and delivering patient care, but needed better visibility into what was actually driving results.


My work has included reviewing marketing performance and accountability, examining client acquisition and retention, developing follow-up processes, identifying opportunities to improve scheduling and treatment-room capacity, and strengthening operational reporting.


The focus: Create a more efficient, accountable business with clearer growth opportunities and less operational pressure on the owner.

A Healthcare Clinic Navigating Acquisition and Expansion

An Established Acupuncture Clinic Ready for Its Next Stage of Growth

An Established Acupuncture Clinic Ready for Its Next Stage of Growth

Acquiring and operating an additional clinic location involves far more than signing paperwork and changing the name.

I've supported clinic owners through the operational challenges of an acquisition and rebrand, including staffing, systems, workflows, software transitions, communications, marketing priorities and operational planning.


The 

Acquiring and operating an additional clinic location involves far more than signing paperwork and changing the name.

I've supported clinic owners through the operational challenges of an acquisition and rebrand, including staffing, systems, workflows, software transitions, communications, marketing priorities and operational planning.


The focus: Help the ownership team manage the transition, maintain continuity and build the systems needed to operate and grow across locations.

A Growing Home Care Business Building Its Team and Infrastructure

An Established Acupuncture Clinic Ready for Its Next Stage of Growth

A Growing Home Care Business Building Its Team and Infrastructure

 

As a home care business expands, the complexity of staffing, scheduling, communication, client experience and day-to-day operations increases.

I've supported work across organizational structure, hiring and onboarding, operational workflows, business development, reporting and leadership priorities.

The focus: Build the operational foundat

 

As a home care business expands, the complexity of staffing, scheduling, communication, client experience and day-to-day operations increases.

I've supported work across organizational structure, hiring and onboarding, operational workflows, business development, reporting and leadership priorities.

The focus: Build the operational foundation needed to support a growing team while improving consistency, accountability and the owner's ability to lead.

Every engagement is different

The common thread is identifying what the business needs and helping put the right solutions in place

Why Work With Me?

I Know What It's Like to Be Responsible for Making a Business Work.

I'm Shayna Osterer, an Ottawa-based business coach, strategic advisor and Fractional COO.


Before launching my own business, I spent years leading teams, building operations and helping grow businesses across Canada.

 

My background includes:

  • An Executive MBA from the University of Ottawa
  • Senior operations and marketing leadership experience
  • Leading teams of more than 60 employees
  • Experience building and operating an eight-figure organization
  • Managing healthcare clinic operations and national expansion initiatives
  • Supporting business acquisitions, rebrands and operational transitions
  • Strategic consulting for businesses and organizations across multiple sectors

 

I've been involved in the decisions, challenges and unexpected problems that come with running a business.


I understand that the right solution needs to work in practice, not just look good in a strategic plan.


I'm strategic enough to see the bigger picture and practical enough to help you do something about it.


How We'll Work Together

Understand What's Really Happening

Understand What's Really Happening

Understand What's Really Happening

We'll review your current operations, team, systems, business performance, goals and challenges.


I want to understand where the pressure points are, what's working and where the business is being held back.

Create a Clear Operational Plan

Understand What's Really Happening

Understand What's Really Happening

 

We'll identify the highest-impact priorities and establish a practical plan with responsibilities, timelines, deliverables and measurable objectives.

Get to Work

Build, Measure & Improve

Build, Measure & Improve

I'll take an active role in moving agreed initiatives forward, working alongside you, your employees and external partners as needed.


This may include operational meetings, process development, project coordination, performance reviews and implementation support.

Build, Measure & Improve

Build, Measure & Improve

Build, Measure & Improve

We'll review progress, address new challenges and continue strengthening the business.

The objective is to create sustainable improvements rather than temporary fixes.


Engagements are customized based on your business's needs, complexity and level of operational support required.

Is Fractional COO Support Right for Your Business?

This service is designed for established, founder-led and growing service businesses

It may be a good fit if:

  • Your business is growing, but your operations haven't kept pace.
  • You have employees or contractors who need more structure and accountability.
  • You're preparing for expansion, a new location or a significant business transition.
  • You're spending too much time solving operational problems.
  • Important projects repeatedly get delayed.
  • You're unsure where your business is losing time, money or opportunities.
  • You need experienced leadership but aren't ready to hire a full-time COO.

I work particularly well with healthcare and wellness clinics, private practices, home care organizations, professional service firms and other service-based businesses.


Need strategic advice and accountability without embedded operational leadership?


 Explore my Business Coaching & Strategic Advisory services instead.

Not sure which option is right for you?

 Let’s start with a conversation and find the best fit based on where you’re at and where you want to go. 

Book a Discovery Call

Frequently Asked Questions

Please reach out at shayna@shaynaosterer.com if you cannot find an answer to your question.

Business coaching focuses primarily on helping you make decisions, develop strategies and stay accountable for implementing them.


Fractional COO support is more operationally involved. I work directly with the business, team, systems and initiatives to help implement changes and drive agreed priorities forward.

Yes, when included in the engagement. I can work with team members, managers, contractors and external vendors to improve communication, coordinate projects, strengthen accountability and support operational changes.

 Yes. My background includes healthcare operations, clinic acquisitions, expansion planning, system transitions and organizational growth.


I can support the planning and coordination required to manage operational changes and prepare your business for expansion.

Fractional COO engagements are customized based on the responsibilities involved, the size and complexity of your business, and the level of support required.


Following a discovery call, I'll recommend an engagement structure and provide a proposal outlining the scope and investment.

Yes. I'm based in Ottawa, Ontario and support service-based businesses between Montreal and Toronto along with virtually across Canada. In-person involvement can be discussed based on location and engagement requirements.

Are Your Operations Ready for Your Next Chapter?

You've worked hard to get your business where it is.

Now it's time to build the structure, systems and leadership that will help take it further.


Let's figure out what your business needs next and get to work.

Book a Fractional COO Discovery Call

Let's Work Together

I work with a limited number of clients at a time and review every application personally. I'll email you to set up a discovery call.

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