Your Business Could Improve (And You Know It)
Stop Spinning Your Wheels
Get clarity, optimize your operations, and drive sustainable growth in 12 weeks.
You have the expertise. You have the clients. You have the passion. But your operations are a mess. Your marketing is random. Your decisions feel like guesses. And you're exhausted.
The G.O.L.D. Framework fixes that. In 12 weeks, we diagnose your business, lock in a growth strategy, build tight systems, and drive measurable results.
Here's What I See (And Maybe It's You)
Inconsistent Revenue
Inconsistent Revenue
Inconsistent Revenue
Month-to-month unpredictability. Some months fully booked, other months crickets. The uncertainty keeps you up at night.
Too Many Hours
Inconsistent Revenue
Inconsistent Revenue
50+ hours a week doing the work, admin, and marketing. You're making good money but burning out fast.
Random Marketing
Inconsistent Revenue
Chaotic Operations
You've tried everything—ads, Instagram, email, referrals—but you don't know what's actually working.
Chaotic Operations
Chaotic Operations
Chaotic Operations
Clients fall through the cracks. No systems. No checklists. Everything depends on you remembering.
Decision Paralysis
Chaotic Operations
Decision Paralysis
Should you raise prices? Pivot services? Hire help? You have no data. Just stress.
No Clarity
Chaotic Operations
Decision Paralysis
You know something needs to change, but you don't know where to start. So you stay stuck.
What If It Didn't Have to Be This Way?
What if you had clarity on exactly what needed to change, a step-by-step plan to fix it, and someone to keep you accountable while you executed?
That's the G.O.L.D. Framework.
G.O.L.D. (Get Clarity. Optimize. Launch. Drive Growth.)
G: GET CLARITY
(Weeks 1-3)
We diagnose your entire business: vision, operations, marketing, systems, leadership. You get clarity on your direction and a complete picture of what's broken.
- Clear 3-year vision
- Baseline metrics (revenue, hours, bookings)
- Comprehensive diagnostic report
- Priority list of what to fix
O: OPTIMIZE
(Weeks 4-6)
We lock in your growth strategy, refine your positioning and pricing, design your marketing plan, and map out streamlined operations.
- Growth strategy document
- 90-day marketing plan
- Pricing & positioning locked in
- Systems & operations manual
L: LAUNCH
(Weeks 7-9)
We execute. You implement your marketing strategy, build your systems, and solve blockers in real time. You build momentum and get early proof.
- Marketing campaigns live
- Systems in place and working
- Weekly wins and proof of concept
- Consistent accountability
D: DRIVE GROWTH
(Weeks 10-12)
We measure results, celebrate wins, and create your 90-day scale roadmap. Growth doesn't stop at week 12.
- Measurable results (revenue, hours, confidence)
- Analysis of what worked
- 90-day scale roadmap
- Ongoing support options
By Week 12, Here's What Changes
Your Operations Actually Work
No more firefighting. No more things falling through the cracks. You have systems. You have checklists. Your business runs without you being in everything.
Your Marketing Has a Pulse
You know what works. You know your cost per acquisition. You know your conversion rate. Your marketing is intentional and generating leads consistently.
Your Business Makes Sense
You can finally see how all the pieces connect. Your offers, pricing, positioning, marketing, operations. It all makes sense now
You Lead With Confidence
You make decisions from data and strategy, not fear. You know what to prioritize. You know what to delegate. You're a real business owner.
Your Business Grows on Purpose
Growth happens because you planned for it and executed on the plan. By design. With a roadmap to keep it going.
What My Clients Say
"Working with Shayna has been incredibly helpful. She's given me confidence and clarity in how I lead and make decisions. There's more structure, more intention, and a clearer path forward."
"Everything felt scattered. She helped me take all of those ideas and turn them into a clear, cohesive vision. Instead of second-guessing every step, I felt more confident in my direction."
"She supported me in planning ahead, identifying clear strategies, and prioritizing what truly matters so I could move forward with more focus and impact."
"Before her guidance, I had no clue how to make operations smooth. The biggest milestone: If operations run smoothly, the clinical excellence follows."
How the G.O.L.D. Framework Works
1. Book Your Discovery Call
2. Complete Your Diagnostic
2. Complete Your Diagnostic
15 minutes getting to know you, understanding your business, and assessing fit. No pressure. Just a real conversation.
2. Complete Your Diagnostic
2. Complete Your Diagnostic
2. Complete Your Diagnostic
20 minutes answering questions about your business, challenges, and goals. This foundation guides your personalized coaching plan.
3. Start Week 1
2. Complete Your Diagnostic
4. Weekly Coaching Calls
Your first coaching call. We dive into your vision and current reality. You get clarity on your direction.
4. Weekly Coaching Calls
4. Weekly Coaching Calls
4. Weekly Coaching Calls
Every week for 12 weeks: 60-minute call + worksheet + email/WhatsApp support for quick questions.
5. Implementation
4. Weekly Coaching Calls
6. Results & Roadmap
You execute. I hold you accountable. We problem-solve blockers in real time and celebrate wins.
6. Results & Roadmap
4. Weekly Coaching Calls
6. Results & Roadmap
Week 12: Measure results, analyze what worked, create your 90-day scale plan. Discuss ongoing support options.
Is This Right for You?
✓ Ideal Fit
✓ Ideal Fit
✓ Ideal Fit
✓ Service-based business owner (therapist, coach, consultant, etc.)
✓ Solopreneur or small team (1-3 people)
✓ In business 2+ years
✓ Revenue $50k-$500k annually
✓ Struggling with ops, marketing, or clarity
✓ Willing to invest in coaching and execute
✓ Committed to all 12 calls and the work
✗ Not a Fit
✓ Ideal Fit
✓ Ideal Fit
✗ Looking for quick hacks or shortcuts
✗ Not willing to take action between sessions
✗ Brand-new startup (you need traction first)
✗ Looking for done-for-you services
✗ Not ready to invest in yourself or your business
Not sure?
Book a discovery call. I'll be honest about fit.
Investment
12 Coaching Calls
Worksheets & Frameworks
Between-Call Support
One per week, 60 minutes each
Between-Call Support
Worksheets & Frameworks
Between-Call Support
Email & WhatsApp access
Worksheets & Frameworks
Worksheets & Frameworks
Worksheets & Frameworks
All 6 phases, customized for you
Custom Diagnostic
Weekly Accountability
Worksheets & Frameworks
Complete business audit & report
Weekly Accountability
Weekly Accountability
Weekly Accountability
Problem-solving & execution tracking
Results Measurement
Weekly Accountability
Weekly Accountability
90-day scale roadmap included
Contact Shayna to learn about the 12-week Investment
shaynaosterer.com
Ottawa, Ontario, Canada
Copyright © 2026 shaynaosterer.com - All Rights Reserved.
Virtual Canada-wide. In person Ottawa & Toronto.