Hi! I'm Shayna
My Career Has Been a Dream
With more than 20 years in the workforce, I have experienced a bit of everything. From strategic management consulting, operations, marketing, management, retail, food and hospitality, healthcare, national expansions, start-ups, app development, renovating, decorating and designing, and more, I've loved it all.
Getting an Executive MBA and Bachelor of Science in Ottawa and a marketing diploma in Toronto Ontario has allowed me to help many small businesses and start ups grow across Canada, while building my side hustles of cookies and cakes.
Along the way I learned that my passion lies in helping others build their dreams to success and my unique path has made me a well-rounded professional and business coach.
I understand different pain points in business. From hiring, buying, training, designing, IT, change management, expansions, strategic planning, customer service, sales and everything in between.
With years of grinding and growing, it is my honour to share some of my learnings and to empower others to transform their business and life.
If you’re serious about elevating your business I want to hear from you, even if it's just a brainstorming session, those are my favourite.
I’m truly looking forward to working with you soon.
- Shayna
My Coaching Style
Strategic, Empowering, Transformational
I do more than just listen.
I ask the right questions to shift your mindset and give real strategies you can use today. My approach blends thoughtful coaching with business advisory to help you:
- Improve daily operations
- Build long-term strategies
- Grow and retain your client base
- Stay grounded and take care of yourself
I’m here to challenge your thinking, support your growth, and walk with you through the ups and downs of running a business, whether it's online or face-to-face. It’s coaching with heart, backed by business know-how.
Why Work With Me
I bring a mix of real-world experience and academic expertise
My MBA gives me the analytical and strategic tools to solve complex business challenges, while my own journey as a founder and leader gives me the empathy and practicality to guide you.
When you work with me, you’re gaining a trusted partner who is committed to your success. I bring the best of both worlds: the supportive guidance of a coach and the practical strategies of an advisor and mentor.
I share proven insights, fresh ideas, and actionable steps you can use to grow with confidence. You’ll leave every session with tools, strategies, and a clear path forward to make your business and leadership stronger.
